UNDP Social Media Copy
Task: Support the United Nations Development Programme’s initiatives in Suriname with powerful storytelling on social media (Twitter, Instagram, and Facebook).
Process: Work involved strategizing, ideation, and multiple drafts with the Connaxis content marketing team and stakeholders involved in the project to ensure proper messaging. We also tested to see what approaches worked.
Target audience: General awareness among those interested in humanitarian work but also the UNDP’s key stakeholders.
Results: Built a following of their main initiatives.
This was some of the most rewarding work I’ve done.
The UN signed a two-year agreement with the Suriname government. 6 organizations, including the UNDP, will work together to achieve Suriname’s sustainable development goals. With this agreement, the UN-supported programs are better equipped for success.
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Suriname is one of the countries with the highest amount of fresh water available per capita—and yet we still have many water-related issues. That's why we need to raise more awareness among policymakers, politicians, and society as a whole. Let’s not let this vital resource go to waste and ensure its equitable usage.
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How has storytelling allowed us to connect with communities to talk about climate change and sustainable development? Learn more about the community-based communication initiatives that have been implemented in Suriname.
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The Global Climate Change Alliance (GCCA) project is taking inventory of Suiname’s mangrove ecosystems. This way we can monitor anything from the fauna and flora in a mangrove to the dimensions of the trees and bottom carbon stocks. Learn more about it here.
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Tomorrow we celebrate the International Day of the World's Indigenous Peoples. In Suriname, there are around 20,344 indigenous people, who represent 3.8% of the total population. Raising awareness of their needs fosters cultural diversity and equality.
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Copy Post: On the International Day of the World's Indigenous Peoples, we bring awareness to the critical loss of indigenous languages, and to the urgent need for preserving, revitalizing, and promoting them at both the national and international levels.
Copy Image:
Every 2 weeks an indigenous language disappears.
Languages play a crucial role in everyday life. They are pivotal in the areas of human rights protection, peacebuilding, and sustainable development.
Indigenous languages are important for education, scientific and technological development, the environment, freedom of expression, employment, social integration, and last but not least, cultural diversity and intercultural dialogue.
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Here is why it is important to empower women in politics:
–Women can engage more in civic discussion.
–The education of adolescent girls will improve, inspiring them to have higher career aspirations, such as leadership roles in a variety of sectors.
–Women and minorities are more likely to report crimes committed against them.
–The equal rights of indigenous women will be prioritized and their cultural practices supported.
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Copy Post: Last year we helped Weg Naar Zee reduce its vulnerability to climate change. We conducted a training session about Smart Agriculture Practices with almost 30 professional farmers. This was the opinion of one attendee.
Copy Image: A new way of farming in Weg Naar Zee: “We have been farmers all of our lives and even our parents were farmers before us, but we never really questioned our practices nor have we received any training or education on agricultural techniques. We just produce by what we were taught, by trial and error and experimenting with possible solutions, without really knowing the origin of a problem or how appropriately to address it.”
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It is easy to say, "We need to put an end to the era of mercury", or "#Makemercuryhistory", but that is no easy task. For the last few years, civil society, the government, the private sector, among other collaborating organizations, have been working on turning these slogans into a reality. Have a look at our article to learn more about what are we doing to make mercury history.
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Copy Post 1: We are happy to be a part of Pilot Project Kampong Sawa, which helps people improve their lives. Until recently, the place had to face floods as a consequence of climate change, putting the health of all its inhabitants at risk.
Copy Post 2: Thanks to the support of the Japan - Caribbean Climate Change Partnership (JCCCP), the National Institute for Environment and Development in
Suriname (NIMOS), and the UNDP, the community can tackle the problem with proper drainage and sanitation systems in Kampong Sawa.
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Copy Post Tweet 1: After 3 years, The Global Climate Change Alliance Suriname Adaptation Project (GCCA) has come to a close, but we ensured that the people can now take it from where we left off by themselves.
Copy Post Tweet 2: The GCCA + project was funded by the European Union and the UNDP. Its focus was on two areas: improving climate data collection and mangrove management.
