Pitching Template Used To Gain Coverage For A Dating App

COMPANY: The Content Factory
CLIENT: Fiorry, a dating app for the LGBTQ+ community
TASK: Pitch to reporters via email to secure media coverage for Fiorry.

SUBJECT LINE: The App Funding Trans People’s Transition Goals

EMAIL PITCH:

Hey ____,

I’ve been following your engaging journalism on LGBTQ+ matters for some time, with pieces like this one here providing special insight into the plight of trans people on dating apps. I thought you might want to tell your readers about Fiorry, a safe space where trans and non-binary people can connect with their cisgender allies.

We've now launched our press release about its unique funding program, which helps users achieve their transition goals. For many, getting gender affirmation therapy can actually be life-saving.

Would your audience be interested in learning more about the program? I can always turn around quick quotes from the app's CEO and trans brand ambassador if you’d like more information to include in a relevant story you're currently working on.

Here are more ways in which Fiorry protects and embraces gender diversity:

• Its team of moderators makes sure users don’t get unfairly banned because of their gender.

• Users who disrespect or use hate speech with others will quickly see their accounts canceled. 

• To open an account, users have to provide a phone number, making it harder for them to open up another one should they get banned for improper conduct.

• There is a variety of gender and sexualities to choose from.

For more details, please see their website. 

Thanks,

Isaac

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