Love Assessment Test For Nectar
Published results: https://www.lovecommanectar.com/loveprints/
Or check out the copy here: Google Doc Loveprint Copy
The Client: Jubilee needed help launching its new product, Nectar, an account for providing therapeutic dating advice targeting young millennials and a Gen Z audience.
The Task: Draw on a relationship scientist’s expertise and translate it into copywriting that was on brand for a personality test designed to help Nectar’s audience navigate the complex world of dating and relationships.
Guidelines: The branding concepts for Nectar (which I helped develop) were elaborate. Everything had to be in lowercase, and the tone, even for something rooted in psychology and science like this test, had to maintain the right voice: friendly, semi-playful, reflective, and heartfelt.
See sample below:
print 1 your communication style
communication is a vital part of loving, but everybody does it differently. understanding your approach to expressing sentiments is as important as understanding your partner’s. do the distinct styles jive well with each other? is there a willingness to find a common ground? it can make or break a relationship.
active
you’re good at expressing yourself. and moments when you and your partner don’t see eye-to-eye, for you, are priceless opportunities for deeper understanding and getting closer. you think there's no time like the present to work something out. and it’s better to never let the moment get away.
reflective
you need space and time alone to process everything when there’s a disagreement. you don’t want to just react, you want to intentionally respond. you gotta feel everything out before you can figure out what you really mean to say.
print 2 your partnership style
what is your vision of a loving relationship? there’s a range of possibilities. some seek to merge their world with their partner’s. others prefer to keep many aspects of their worlds separate. knowing your style will help you find one that’s compatible.
a “we” person
quality time is the heart of a relationship. you want to create shared memories. making plans together and exploring you and your partner’s different worlds is how you become a part of each other’s lives. that comes before everything else. otherwise what’s the point of a relationship?
an “i” person
together but separate. you believe nobody completes anyone. you both have your own interests and hobbies and friends. just because you’re a couple doesn’t mean you stop being individuals. you want to make sure you each care for yourselves as much as you care for each other.
print 3 your intimacy style
intimacy is the act of coming closer, of building familiarity with another. it encompasses anything from sharing stories about your life and expressing affection to caressing and making love. some lean more toward the physical and others toward the emotional. so, what makes you feel closer to someone?
physical
you see physical contact and sex as the most direct way of creating closeness and connection in a relationship. it's what invites you to share who you are and how you feel about who you're with. everything words fail to say you can feel and express in each other's touch.
emotional
emotional closeness comes before physical contact. when you feel connected to your partner, your desire for them soars. but first comes the connection. and you need to feel that in your heart and soul, without even touching each other.
print 4 your vulnerability style
people reveal themselves at varying paces. are you an open travel guide that maps out everything about your life or are you a mystery novel that takes time to unravel? maybe it depends on who you’re with. so, where do you stand in that broad scope of possibilities?
open
you don’t want to hide. you want you and your partners’ strengths and weaknesses out in the open. the full package. the light and the dark. because it’s the only way you can know who you’re with. it’s the only way to know if you and your partner are a good fit. why hold back?
guarded
getting to know someone doesn’t happen all at once. things need to unfold organically. you and your partner can’t just show each other everything. your inner worlds are sacred. to be gradually explored. entrance needs to be earned with trust. and building trust takes time.
print 5 loveprint number
your loveprint number is an estimate, not a fixed calculation. and no number is better than another, come on we’re not giving grades here, just an invitation for honest introspection. the goal here is self-awareness and reflection, not self-consciousness and judgment. you can count on the fact that the number you get will change with time, shifting with the phases of your life.
results 1-3 exploring
you’re not looking for anything in particular. you're seeking to discover whatever life has to give, your priority being the work you’re doing on yourself as you figure out what you want.
results 4-7 connecting
you’re seeking something with substance, but not concerned with any promise of permanence. you want something more meaningful than wild fun, so while you’d like to leave things open, your one condition is that, whatever happens, it should matter.
results 8-10 bonding
you’re ready to put forth the time and effort to build a partnership that works. nurturing the bond with your partner to keep it strong is your priority. you realize that while falling in love is easy, staying in love requires dedication and intention, and you think it’s more than worth it.
